Concept design

Margaret River Landscapers

A landscaping website for the South West, built page by page.

A made-up business, built to show how we work. Not a client project.

  • 16 pages
  • 9 colours
  • 4 typefaces
  • 12 grid columns
Design board

What it is built from.

The real pages, colours, type and grid behind the site, all on one board.

Margaret River Landscapers (Concept)
100%
Home
How It Works
Garden Design & Landscape Construction
Limestone & Stone Retaining Walls
Paving
Native & Waterwise Garden Design
Lawn & Turf
Reticulation & Irrigation
Decking & Outdoor Living Areas
Bushfire-Aware Landscaping
Vineyard & Rural Property Landscaping
Garden Clean Ups & Maintenance
Margaret River
Busselton
Augusta
Privacy Policy

Colour palette

  • Paper, #F5F4EF, page background, nav dropdown, callbar and text on the accent button
  • Ink, #2B2B28, headings and primary body copy
  • Ink Grey, #66655F, secondary copy, footer text
  • Accent Green, #5E6351, buttons, links, numbered eyebrow labels
  • Sage, #E8EDDF, light green section backgrounds and photo placeholders
  • Charcoal, #2C2C2A, dark band background
  • On Dark, #ECEBE4, text on the charcoal dark band
  • On Dark Grey, #A6A49C, secondary text and labels on the dark band
  • Rule, #D4D2C8, borders and dividers

Type scale

  • Contact H2: Manrope, weight 300, 151px, used for contact section heading, the largest on the site
  • Hero H1: Manrope, weight 300, 89px, used for home hero headline, set over the backdrop wreath
  • Section H2: Manrope, weight 300, 86px, used for feature grid and jobs section headings
  • Dark band H2: Manrope, weight 300, 81px, used for service area heading on the dark band
  • Page H1: Manrope, weight 300, 72px, used for service and area page headlines
  • FAQ H2: Manrope, weight 300, 55px, used for FAQ section heading
  • Call big: Manrope, weight 300, 34px, used for phone number callout on inner pages
  • Card title: Manrope, weight 600, 23px, used for service card and step titles
  • Sub-intro: Manrope, weight 300, 23px, used for intro line under a page title
  • Eyebrow: IBM Plex Mono, weight 500, 12px, used for numbered section labels and kickers
  • Body: Inter, weight 400, 16px, used for paragraph copy

Grid

12 columns, 48px margin, 24px gutter, 1344px content width at 1440px wide.

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