Concept design
Margaret River Landscapers
A landscaping website for the South West, built page by page.
A made-up business, built to show how we work. Not a client project.
- 16 pages
- 9 colours
- 4 typefaces
- 12 grid columns
Design board
What it is built from.
The real pages, colours, type and grid behind the site, all on one board.
Colour palette
- Paper, #F5F4EF, page background, nav dropdown, callbar and text on the accent button
- Ink, #2B2B28, headings and primary body copy
- Ink Grey, #66655F, secondary copy, footer text
- Accent Green, #5E6351, buttons, links, numbered eyebrow labels
- Sage, #E8EDDF, light green section backgrounds and photo placeholders
- Charcoal, #2C2C2A, dark band background
- On Dark, #ECEBE4, text on the charcoal dark band
- On Dark Grey, #A6A49C, secondary text and labels on the dark band
- Rule, #D4D2C8, borders and dividers
Type scale
- Contact H2: Manrope, weight 300, 151px, used for contact section heading, the largest on the site
- Hero H1: Manrope, weight 300, 89px, used for home hero headline, set over the backdrop wreath
- Section H2: Manrope, weight 300, 86px, used for feature grid and jobs section headings
- Dark band H2: Manrope, weight 300, 81px, used for service area heading on the dark band
- Page H1: Manrope, weight 300, 72px, used for service and area page headlines
- FAQ H2: Manrope, weight 300, 55px, used for FAQ section heading
- Call big: Manrope, weight 300, 34px, used for phone number callout on inner pages
- Card title: Manrope, weight 600, 23px, used for service card and step titles
- Sub-intro: Manrope, weight 300, 23px, used for intro line under a page title
- Eyebrow: IBM Plex Mono, weight 500, 12px, used for numbered section labels and kickers
- Body: Inter, weight 400, 16px, used for paragraph copy
Grid
12 columns, 48px margin, 24px gutter, 1344px content width at 1440px wide.
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